“What Dreams are made of….”


Edward Knight - Creative Director

Edward set up Holly Blue Designs in 2012 to design and make beautiful children’s furniture.

Following a successful career in Strategic Project Management Edward became frustrated trying to find full size beds for his chidren. All the furniture was designed to look good for adults “where’s the fun in that?” Edward wanted beds that appealed to children and did other things including having a nightlight. So he embarked on designing different beds and giving his children various prototypes to try. It was great fun, the children got new pieces of furniture every so often and he got feedback on what they liked and did not like.

One memorable comment came from his daughter Poppy when Edward presented her with the fairy bed. “Dad, how do the fairies get from the kitchen to the bedroom?” So he hastily painted in a staircase!!!

The ranges slowly developed with input from the children.

The business has grown to develop a range of furniture but still sticking the core principle that the furniture is for the children.

Each piece is handcrafted by his team in the workshop and all are finished with soft colours.  

The range has continued to develop and there is now a bespoke department, dealing with everything to bedside tables right up to full bedrooms and playrooms

The Holly Blue butterfly is a UK resident and Edward named his company after  this beautiful insect following his love for butterflies.